Our Mission

At the Curated Reserve, We are actively promoting equal access to the arts for all communities, regardless of background, identity, or resources. It’s about creating opportunities for underrepresented artists to showcase their work, ensuring diverse voices are heard, and supporting a fairer distribution of the art world’s economic and cultural benefits. This principle reflects a commitment to fostering a more inclusive and equitable art ecosystem where art is appreciated and accessible to everyone

Meet The TeaM

Avalon Ashley Bellos

Driven by a passion for creativity, sustainability, and empowerment, Avalon produces immersive cultural experiences—from private salons to high-level brand collaborations—that reimagine the relationship between art and luxury. With fearless vision and global reach, she continues to shape a future where artistic voices rise as powerful agents of change.

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Anzhelika Steen Olsen

Anzhelika Steen Olsen merges financial acumen with a refined eye for luxury and cultural relevance. Her award-winning design work and global philanthropic initiatives reflect a deep understanding of legacy, value and exclusivity.

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Matthew Simon

Matthew J. Simon brings nearly 30 years of experience advising high-net-worth individuals, family offices, and institutions on complex real estate and corporate transactions. He has negotiated and structured multimillion-dollar domestic and international deals, including luxury developments, joint ventures, and high-value asset sales—expertise now focused on the intersection of fine art and investment.

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Bernie Klein

Bernie Klein has been an accomplished entrepreneur for almost five decades. Over the years, Mr. Klein has been a principal in various companies in the real estate, finance, fashion, art, marketing, computer, food and beverage and manufacturing industries. For a number of years, Mr. Klein has been very active in the merchant art business, collected artwork from various genres and works closely with individual emerging artists to which he is a patron.

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Avalon Ashley Bellos

Avalon Ashley Bellos is a visionary leader in the art world, blending over a decade of experience in artist development, luxury, and cultural innovation. As Executive Director of Media and Communications at DTR Modern Galleries, she has cultivated transformative exhibitions and elevated artists into prestigious collections and institutions. Her dual expertise as an art and luxury writer, with bylines in prominent publications distributed across luxury markets like New York, Miami, and Aspen, adds a unique layer of storytelling to her work.

Guided by a passion for amplifying artistic voices, Avalon curates cultural experiences that merge creativity with sustainability and philanthropy. From intimate art salons to high-level collaborations, her projects redefine how art and luxury connect with the world.

With a fearless vision and dedication to empowering artists, Avalon continues to shape a future where creativity and innovation thrive together on the global stage.

Anzhelika Steen Olsen

Anzhelika Steen Olsen, a Russian-born New Yorker, embarked on a dynamic career journey that saw her transition from the world of high finance to becoming an acclaimed designer and philanthropist. Armed with a design degree from F.I.T Manhattan, she initially pursued a path in finance before reigniting her passion for design and philanthropy after embracing motherhood. Her venture into the world of fashion led to the creation of an award-winning handbag line, adorned by celebrities such as Halle Berry, Kathryn Winnick, and Kerry Washington at prestigious red carpet events including the Oscars. With her handbags gracing the shelves of major department stores and online platforms, Anzhelika’s entrepreneurial spirit flourished.

Driven by her commitment to making a positive impact, Anzhelika co-founded Eliann Media Consultants, alongside the non-profit organization theSHERgroup.org. This platform is dedicated to empowering women and girls, stands as a symbol of diversity and inclusion, addressing critical issues such as Teenage Mental Health and Human Trafficking. Anzhelika’s passion for philanthropy culminated in the creation and production of the very first U-For-Ukraine Benefit Concert which garnered widespread celebrity support, with proceeds dedicated to providing essential medical supplies, food, and facilitating the evacuation of over 2,000 orphans to Romania at the onset of war.

Anzhelika’s professional expertise extends beyond fashion and philanthropy; she is a skilled event producer, marketer, and PR specialist, with notable experiences as a correspondent for InStyle magazine and collaborations with prominent brands like Maxim and Blanc. Over the past three years, she successfully revived and produced The Big Daddy Celebrity Golf Classic and Gala, supporting the UN’s #heforshe initiative and amplifying voices for gender equality and equity.

Anzhelika’s dedication to philanthropy is further exemplified through her annual SHER luncheons, raising funds for various charitable causes including veterans, autism, and cancer organizations. Her upcoming national celebrity event will benefit the renowned
St. Jude Children’s Research Hospital and Tunnels for Towers.


Outside of her professional endeavors, Anzhelika is a devoted mother to her 16-year-old daughter and serves as a board member of GershwinCompetition.org, as well as holding the role of VP at the International Academy of Arts, Sciences, Education and Business. Residing in New York City, Anzhelika epitomizes a commitment to excellence in all aspects of her multifaceted career and philanthropic pursuits.

Matthew Simon

For nearly 30 years Matthew J. Simon has advised domestic and foreign family offices, real estate developers, financial institutions, and high-net-worth individuals on complex real estate and corporate transactions. His expertise includes real estate and corporate credit facilities, development projects, acquisitions and dispositions of real property, leases, joint ventures, mergers and acquisitions, private placements, and corporate structuring.

Matthew has been instrumental in negotiating and drafting agreements for multimillion-dollar domestic and global transactions, including the negotiation of credit facilities on behalf of corporate and real estate clients up to $200 million; high-profile real estate joint venture in NYC Meatpacking District; the initial financing of The Setai in Miami Beach; and negotiation of the sale of a leasehold interest in a major municipal airport to an industrial real estate developer. Mr. Simon was the co-founding and co-managing partner of Simon, Eisenberg & Baum, LLP (now Eisenberg & Baum, LLP) and was associated with Epstein Becker & Green, P.C. and Windels Marx, LLP.

Matthew earned his J.D. from St. John’s University of Law, where he served as the editor of the New York International Law Review, and holds a B.S. from Brooklyn College.

Bernie Klein

Bernie Klein has been an accomplished entrepreneur for almost five decades. Over the years, Mr. Klein has been a principal in various companies in the real estate, finance, fashion, art, marketing, computer, food and beverage and manufacturing industries. For a number of years, Mr. Klein has been very active in the merchant art business, collected artwork from various genres and works closely with individual emerging artists to which he is a patron.

He has countless business and personal contacts with a myriad of family offices, high net worth individuals and financial institutions both locally and internationally. Mr. Klein is also extremely active in a vast number of community and not-for-profit organizations and is always happy to provide his time and experience. He enjoys spending time with his sizable family, music and socializing.